Meet the Team
If this feels familiar, that’s because it is
Chelsea Kent, Co-Founder, Chief Executive Officer
Chelsea is one of the most formidable voices in modern pet nutrition: intelligent, tenacious, blunt when the moment calls for it, and almost dangerously curious. With more than two decades of work across leadership, retail ownership, advocacy, education, formulation, writing, speaking, and research, she has built a career by refusing easy answers. Her experience reaches across the field, from operating a successful Colorado pet supply store to participating in AAFCO regulatory meetings and appearing on national and international industry panels.
Her path into holistic feeding began personally, through her own health struggles and a growing impatience with symptom management. That search turned into a broader realization: the same reductionist thinking that was failing people was failing animals. Chelsea became one of the early pioneers helping build the fermented raw food category, championing fresh feeding, herbalism, phytotherapy, and food as a serious biological tool.
She researches like an investigative reporter with a bone in her teeth, moving through layers of herbalism, agriculture, nutrition, regulation, food safety, sourcing, and pet food politics until the machinery reveals itself. She is superbly studied, research-forged in her convictions, evidence-responsive, deeply caring, and unexpectedly silly, the rare person who can move from a regulatory argument to a goat joke without losing the thread.
In 2021, Chelsea launched Solutions Pet Products in response to a pet food industry she saw slipping into convenience, dilution, and marketing theater. The space once reserved for gold-standard food, built on ethics, sourcing discipline, transparency, and measurable biological value, had begun to erode. Chelsea stepped in to preserve the category’s original promise, then push.
Today, Solutions reflects her impeccable standards: fresh fermented raw foods, regenerative sourcing, wholefood formulation, and a refusal to accept diminished industry norms as inevitable. Chelsea is also a co-founder of Hero’s Pets, an independent pet supply retailer; a co-owner of ParsleyPet, a hair tissue mineral analysis company; the founder of the Food Regulation Facts Alliance; and an accomplished writer, speaker, and researcher.
Chelsea’s legacy is still being written, but its shape is already clear: restore truth and bring health to pet nutrition, uphold more rigorous benchmarks, and make exceptional pet food feel like the only reasonable option.
Kathy Kent, Co-Founder, Chief Financial & Operations Officer
Kathy is one of the steady forces behind Solutions Pet Products, bringing financial discipline, operational foresight, and a remarkable instinct for keeping complicated work moving in the right direction. As Chelsea Kent’s mother and business partner, she pairs practical judgment with unwavering commitment, providing the structure, accountability, and careful stewardship an ambitious company requires.
For more than 19 years, she has worked alongside her daughters, Chelsea Kent and Logynn Hailley, contributing to the growth of Hero’s Pets into one of the country’s most respected independent pet retailers. The business became known throughout the industry for its originality, standards, and commercial success, with many of its ideas studied and modeled by other stores. Behind that achievement was Kathy’s close attention to finances, systems, planning, and the daily details that allow a family business to mature without losing its character.
Her professional foundation was built during 26 years at National Jewish Medical & Research Center, where she worked across information technology, project management, business operations, and large-scale fundraising. The experience gave her a keen command of budgets, expenditures, records, resources, and complex organizational demands. Kathy developed a sharp command of financial flow, fiscal accountability, and resource stewardship, along with discernment for identifying emerging challenges and coordinating complex work across multiple people, priorities, and departments.
At Solutions, that knowledge reaches into every corner of the company. Kathy oversees financial administration, supports operational planning, maintains critical systems, and keeps a watchful eye on the resources behind the mission. Vocal, attentive, and fiercely invested, she is quick to raise a concern, quicker to step in where needed, and deeply protective of the people and purposeentrusted to her. She brings a nurturing presence without surrendering her expectations for accuracy, responsibility, and proper work.
Beyond the business, Kathy shares her daughter’s quick, delightfully silly humor, which has a way of finding its moment even on the most demanding days, often being cited as the “wind beneath my wings”. Kathy turns her gift for planning toward travel, culture, adventure, and creating a family life rich in experience. The same spirit shapes her work at Solutions: steward carefully, prepare thoroughly, protect what carries meaning, and build something worthy of the people who have devoted themselves to it.
Roxanne Stone, Chief Scientific Officer, Nutrition & Food Systems
Roxanne brings the discipline of an accomplished bromatologist and the rare authenticity of someone whose work is grounded in more than 30 years of evidence, practical experience, and genuine conviction. She is the most trusted technical authority in raw, fermented, and wholefood pet nutrition, with command of formulation, food safety, regulatory science, ingredient integrity, and commercial production.
Roxanne earned bachelor’s and master’s degrees in nutrition and food science from Utah State University, with a minor in chemistry. Before entering pet food, she built an extensive career in human food manufacturing, spanning research, product development, quality systems, regulatory compliance, project management, and commercialization. At McCain Foods, Heinz, and Jack in the Box, she helped guide products from concept and bench testing through consumer research, scale-up, production, and market introduction.
In 2004, disillusioned with conventional corporate food practices and concentrated animal feeding systems, Roxanne founded Cascadia Food Consulting to serve organic, biodynamic, regenerative, and pasture-based family farms. Her transition into pet food began when her late sister, Jacqueline Hill, invited her to consult for a newly founded family raw pet food company. As Vice President of Research and Development and Procurement, Roxanne helped establish a first-of-its-kind category in the U.S. pet food market, pioneering fermented raw milks and recipes through rigorous sourcing, formulation, testing, manufacturing protocols, labeling, and operational oversight.
Today, Roxanne continues her mission to uphold the highest standards of pet food at Solutions Pet Products, applying her knowledge of fermentation, Fresh Fermented Raw Processing, farm evaluation, wholefood nutrition, scientific affairs, and regulatory education. She translates complex technical processes and material into practical understanding for retailers, veterinarians, distributors, and pet parents. After decades spent navigating the intersections of nutrition, agriculture, manufacturing, regulation, ethics, animal welfare, and education, Roxanne has embraced becoming an industry catalyst as central to her mission.
Roxanne regularly attends AAFCO meetings and brings deep knowledge of FDA oversight, food law, labeling, and regulatory structure to her role. She is also a long-standing member of the Animal Welfare Institute, the Weston A. Price Foundation, and the Farm-to-Consumer Legal Defense Fund. Throughout her career, she has championed responsible agriculture, small farms, animal welfare, consumer protection, and supply-chain integrity. Warm, diplomatic, soft-spoken, and deeply supportive, Roxanne carries her respect for animals, farmers, the environment, family, and her own pets into every dimension of her work.
She lives in Eugene, Oregon, with her husband and their two Alaskan Malamutes, Ame and Tsuki. She is happiest outdoors, hiking, camping, skiing, and remaining close to the land that has shaped her values and career.
Eric Nault, Communication & Marketing
Angela Robertson, Innovation & Support
Finn Madic, Operations & Organization
Josh Heim, Logistics & Manufacturing
Logynn Hailley, Branding & Creative
Jacqueline Hill